Overview

The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website

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9781137373434

Table of Contents

Reviews

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. * Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia * With accessing and applying external and collaborative innovation high on the agenda of most technology-driven organisations, this revised edition is a timely update. A hands-on and practical companion, built on a solid platform of research and tried and tested experience, it provides students, teachers and practitioners an in-depth guide to the complexities of innovation management that I thoroughly endorse. * Mark Farmery, Senior Business Development Manager, Karolinska Institutet Innovations AB, Sweden * The book provides both the academic rigour and the practical application demanded by my postgraduate students. It is imminently accessible because it is so well structured. I hold the authors in very high regard and commend them for yet again providing a high quality learning tool. * Professor Chris van der Hoven, Strategy & Innovation lecturer and Academic Director, Wits Business School, University of Witwatersrand, South Africa *

Praise for the 3rd edition: 'We decided to use the Goffin and Mitchell book because a) it was the easiest to read, b) the other books discussed a lot of topics that we did not want to discuss in the course, c) it had the best price.' - Daan Stam, Professor of Technology and Operations Management, Erasmus University, The Netherlands 'Since the publication of the first edition, Innovation Management by Goffin and Mitchell has been one of my favourite textbooks. It stands out from the crowd as a practitioner-oriented textbook with a strong emphasis upon project management aspects of new product development. Although the target of practitioners as a readership is shared by some competitors, Goffin and Mitchell are far more successful at blending their industry experience with academic research, making the book an ideal text for mature MBA students who seek to gain knowledge about current practices of innovation management.' - Hiro Izushi, Senior Lecurer, Aston University, UK 'The strengths of this book are the various toolkits and frameworks provided, which many postgraduate students with industrial experience will find very useful, enabling them to quickly apply learning to practice.' - Wendy Phillips, Associate Professor in Strategy and Operations Management, UWE, UK 'A strength of the book is the critical reflections throughout on aspects of innovation management. This is most welcome and serves the reader well. All too often concepts and theories are presented without any critical evaluation. The practical stance taken by the authors mean that they are well positioned to comment on how well or not the concept has worked or not worked in practice.' - Paul Trott, professor of Innovation Management, University of Portsmouth, UK 'The book offers an important advantage over others in that the book is not just about innovation management but it is also for innovation management ... The book presents theories of innovation management in a clear and accessible way.' - Jun Li, Senior Lecturer in Enterpreneurship and Innovation, University of Essex, UK 'The strength of the text is its focus of the needs of practicing managers.' - Lisa Callagher, Senior Lecturer in Management and International Business, University of Auckland, New Zealand '[Strengths of Goffin and Mitchell are] very good, recent case studies, a lot of relevant knowledge packed in a not-too-thick book, some of this relevant knowledge is unique to the authors ... I believe this is a very good book because it is packed with a lot of knowledge and concepts about innovation management in a concise manner.' - Eric Shiu, Lecturer in Marketing and Innovation Management, Birmingham Business School, University of Birmingham, UK

Praise for the 2nd edition: 'This book is an excellent foundation for an Innovation Management course in any MBA or Executive program. It gives that important executive and management perspective beyond and above the individual project by a complete managerial framework together with numerous enlightening cases.' - Christer Karlsson, Professor of Innovation and Operations Management, Copenhagen Business School, Denmark, Founder and chairman of the International Product Development Management Conference 'Goffin and Mitchell display a thorough knowledge of the academic literature on innovation, but remain refreshingly close to the practical issues and problems of innovation management. Packed with cases, short and long, this book teaches students that there are no simple recipes for success, but there are many lessons learnt and many useful tools to help the practitioner along.' - Ben Dankbaar, Professor of Innovation Management, Radboud University Nijmegen 'Innovation is one of the most challenging aspects of management to comprehend and put into practice. Goffin and Mitchell do an admirable job of assembling an arsenal of strategic tools within a comprehensive framework to help both students and practitioners of innovation. This book is the achievement of a delicate balancing act between depth and breadth that will ensure its place on the bookshelves of MBA students and managers alike.' - Peter Erdelyi, Senior Lecturer in Strategy and Marketing, Bournemouth University, UK 'This is a timely update of a key text in the discourse of innovation management. As the scope of the subject area is under a range of differing pressures-with the need to refine and redefine innovation in turbulent economic times; with other subject areas impacting upon the area (notably, for me and my students, the concept of design-driven innovation)-Goffin and Mitchell have shown that they are cognisant of such pressures and can subject their ideas themselves to innovation. A book which not only reappraises Innovation Management for a contemporary audience, but offers directions for its further evolution.' - Dr Jamie Brassett, MA Course Director& Subject Leader, Innovation Management, The Innovation Centre, Central Saint Martins College of Art& Design, London, UK 'Today's businesses operate in a world that is changing faster than leaders can predict, where it has become unclear whether innovation is driving change or change is driving innovation; where life itself is subject to innovation by consumers seeking personalized offerings designed to match their dynamic lifestyles. In fact, in a world where innovation itself is in need of innovation. Goffin and Mitchell have set about this task with a focused rigour that accommodates the needs of both the manufacturing and service sectors as they continue to develop the science behind the art of innovation.' - Ian Scarth, Professor of Food and Beverage Management, Ecole Hoteliere de Lausanne, Switzerland 'This second edition is brought up to date and it has better looks. The additional cases make it even better suited for innovation or business administration students and practicing managers will find inspiration in the cases too.' - L.J. Lekkerkerk MSc, senior lecturer Innovation management and Organisation design, at Radboud University Nijmegen, The Netherlands.

Author Information

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

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