Overview

Innovation Is Not an Accident. It's a Strategy. Master It. In a world of constant disruption, the ability to innovate is the ultimate advantage. Yet, for many, it remains a mysterious process-a random spark they hope for rather than a powerful engine they can build and direct. Dr. Sameer Velankar's Introduction to Innovation Management demystifies this crucial subject, transforming it into an accessible and manageable discipline. Forged from a unique 27-year career blending hands-on industry experience with academic leadership, this book provides a roadmap that is both intellectually rigorous and immensely practical. It moves beyond buzzwords to the core of what makes innovation work: a disciplined process powered by human curiosity, hard work, and resilience. This book is an indispensable resource for a diverse audience. It is a comprehensive reference book for academics, clearly explaining foundational theories from Schumpeter to Christensen. For leaders and managers, it is a motivational guide and a practical toolkit, offering actionable strategies to build a thriving innovation culture. And for anyone pursuing further studies, it serves as an essential companion that lays a robust foundation for a deeper inquiry into the future of business. Whether you are studying, leading, or creating, this book provides the essential knowledge to master the art and science of innovation. Order your copy and start building the future today.

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