Innovation Management
Author:   Keith Goffin (Cranfield School of Management, UK) ,  Rick Mitchell (Cranfield School of Management, UK)
Publisher:   Bloomsbury Publishing PLC
Edition:   4th edition
ISBN:  

9781350337978


Pages:   496
Publication Date:   29 May 2025
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Innovation Management


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Author:   Keith Goffin (Cranfield School of Management, UK) ,  Rick Mitchell (Cranfield School of Management, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Academic
Edition:   4th edition
Dimensions:   Width: 18.00cm , Height: 3.20cm , Length: 25.40cm
Weight:   1.100kg
ISBN:  

9781350337978


ISBN 10:   1350337978
Pages:   496
Publication Date:   29 May 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Understanding Innovation and Innovation Management 2. Innovation in Context 3. Service Innovation 4. Developing an Innovation Strategy 5. Generating Innovative Ideas 6. Selecting the Innovation Portfolio 7. Implementing Innovations 8. People, Culture and Organization 9. Innovation-Performance and Capability

Reviews

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. * Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia *


Author Information

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK. Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.

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