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9781349336463

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K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, India BARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, India RAJAT GERA is Associate Professor of Marketing Management at the Institute of Management Technology, Ghaziabad, India PHANISH PURANAM is Professor of Strategy and Entrepreneurship and Co-Director of the Aditya Birla India Centre at London Business School, UK DORIS RAJAKUMARI JOHN is Professor of Marketing at Chennai Business School, Chennai, India ANANTHI RAJAYYA is a lecturer at the Albertian Institute of Management, Cochin, India SATHYANARAYANAN RAMACHANDRAN is Professor of Marketing at Chennai Business School, Chennai, India VRAJLAL K SAPOVADIA is Professor of Finance and Accounting at IIM Indore, Indore, India

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