Innovation and New Product Planning
Author:   Kenneth B. Kahn ,  Mayoor Mohan
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367685249


Pages:   260
Publication Date:   29 December 2020
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $105.00 Quantity:  
Add to Cart

Share |

Innovation and New Product Planning


Add your own review!

Overview

Full Product Details

Author:   Kenneth B. Kahn ,  Mayoor Mohan
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.500kg
ISBN:  

9780367685249


ISBN 10:   0367685248
Pages:   260
Publication Date:   29 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Kenneth B. Kahn, Ph.D., is a professor and the Dean of the Monte Ahuja College of Business at Cleveland State University, USA. Holding degrees in industrial engineering and marketing, his teaching and research interests address innovation, product management, and demand forecasting of current and new products. Mayoor Mohan, Ph.D., is an Associate Professor of Marketing in the School of Business at Virginia Commonwealth University, USA. He is an award-winning instructor who teaches innovation and brand strategy, and whose research on these topics has been published in premier academic journals and featured in outlets like Forbes.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now