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Full Product Details

Author:   Kenneth B. Kahn ,  Mayoor Mohan
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.562kg
ISBN:  

9780367457884

ISBN 10:   0367457881
Pages:   260
Publication Date:   29 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface. Part Titles and Overviews. PART I Product Planning at the Business Unit Level 1 Innovation and Product Planning 2 Culture and People 3 Product Planning Strategy and Process PART II The Front End of Innovation 4 Opportunity Identification and Market Planning 5 Concept Generation 6 Concept Evaluation PART III Formal Product Development 7 Technical Development 8 Design 9 Commercialization and Launch PART IV Product Management 10 Life Cycle Management 11 Brand Management 12 Global Product Management PART V Supplementary Notes on Innovation and Product Planning Note 1 What Is Innovation? Note 2 Agile (and Lean) Methods in Product Development Note 3 Intellectual Property Note 4 Public Policy Considerations Note 5 Business Entity Formation Note 6 New Product Development Best Practices Index

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Author Information

Kenneth B. Kahn, Ph.D., is a professor and the Dean of the Monte Ahuja College of Business at Cleveland State University, USA. Holding degrees in industrial engineering and marketing, his teaching and research interests address innovation, product management, and demand forecasting of current and new products. Mayoor Mohan, Ph.D., is an Associate Professor of Marketing in the School of Business at Virginia Commonwealth University, USA. He is an award-winning instructor who teaches innovation and brand strategy, and whose research on these topics has been published in premier academic journals and featured in outlets like Forbes.

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