Overview
Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.
Full Product Details
Author: Jakson Renner Rodrigues Soares
Publisher: IGI Global
Imprint: Business Science Reference
Dimensions:
Width: 21.60cm
, Height: 2.00cm
, Length: 27.90cm
Weight: 0.898kg
ISBN: 9781799858911
ISBN 10: 179985891
Pages: 358
Publication Date: 16 October 2020
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
Jakson Renner Soares is a Professor in the Department of Business Organization and Commercialisation at University of Santiago Compostela (USC) and Professor of the Master in Tourism Business Management at UECE (Brazil). Ph.D. in Tourism Planning. Post-doctoral scholarship (jan.2018-dec.20), granted by the Fundação Cearense de Apoio ao Desenvolvimento Cientifico e Tecnológico (FUNCAP) in collaboration with the Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPQ) in Brazil. Principal Investigator from the project titled “Innovation in the community tourism network and its contribution to the development of the territory” and I am lead researcher at group GTES: Tourism, Economy and Sustainability. The research lines are related to the impact of tourism as an economic activity in life and regional development: a) economy of sustainable tourism, b) tourism, local development, and sustainability, c) social responsibility and tourism, d) tourist destinations, communication, and image, e) gender studies and tourism, and f) heritage and tourism.
