Overview
'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world. In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact. This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference. The Economist Edge series: books that give you the edge, also available, Branding That Means Business.
Full Product Details
Author: Ted Ladd ,
Alessandro Lanteri
Publisher: Profile Books Ltd
Imprint: Economist Books
Edition: Main
Dimensions:
Width: 12.80cm
, Height: 2.20cm
, Length: 19.60cm
Weight: 0.200kg
ISBN: 9781800810174
ISBN 10: 1800810172
Pages: 240
Publication Date: 09 March 2023
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
PRAISE FOR PREVIOUS 'ECONOMIST EDGE' TITLES * : * Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business By bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *
PRAISE FOR PREVIOUS 'ECONOMIST EDGE' TITLES * : * Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business and NY Times bestselling author By bridging the gap between brain science and business effects, [The Economist] have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *
Author Information
Ted Ladd is a Dean and Professor of Entrepreneurship at the Hult International Business School and teaches innovation at Harvard University. The most recent start-up he participated in was acquired by Google. Alessandro Lanteri is Professor of Strategy at ESCP Business School and teaches executive education programs for Said Business School and London Business School. He is the author of CLEVER.
