Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
Author:   Luca Berchicci (Erasmus University, Rotterdam)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415541459


Pages:   256
Publication Date:   15 May 2012
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Innovating for Sustainability: Green Entrepreneurship in Personal Mobility


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Full Product Details

Author:   Luca Berchicci (Erasmus University, Rotterdam)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.470kg
ISBN:  

9780415541459


ISBN 10:   041554145
Pages:   256
Publication Date:   15 May 2012
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Product Innovation 3 Organizing for Innovation: How do Firms Innovate? 4 Environmental Product Innovation 5 Theory-Based Conceptual Model and Research Methodology 6 Description of the Mitka and the Mango Cases 7 Analysis of the Mitka and the Mango Cases 8 Discussions, Conclusions and Recommendations References Appendix I Characteristics of the Pre-Selected Cases Appendix II: Source of Data

Reviews

'This book makes an important contribution to knowledge at a time when the importance of the environmental performance of new product and service systems is becoming increasingly apparent. Berchicci provides a theoretically informed synthesis of the disparate bodies of knowledge that, together, offer critical new insights on the role of environmental ambitions and innovation in new product development.' Bradley D. Parrish (University of Leeds, UK)


Author Information

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

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