Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
Author:   Mila Gasco-Hernandez ,  Teresa Torres-Coronas
Publisher:   IGI Global
ISBN:  

9781605661346


Pages:   439
Publication Date:   28 February 2009
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $415.95 Quantity:  
Add to Cart

Share |

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World


Add your own review!

Overview

"Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. """"Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World"""" promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development."

Full Product Details

Author:   Mila Gasco-Hernandez ,  Teresa Torres-Coronas
Publisher:   IGI Global
Imprint:   Information Science Reference
Dimensions:   Width: 21.60cm , Height: 2.30cm , Length: 28.00cm
Weight:   1.534kg
ISBN:  

9781605661346


ISBN 10:   1605661341
Pages:   439
Publication Date:   28 February 2009
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now