Overview

This volume contains the proceedings of the conference, ""ENTER-International Conference on Information and Communications Technologies in Tourism"", providing an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and to explain their functioning, and finally, intensify the contact and the communication between researchers, system developers and users. Tourism and leisure industry experiences a fast technological development, however, the different participants in this market are very differently prepared to meet this challenge. The general theme of ENTER in 1995 is electronic marketing. This is the background to the discussion presented in this volume, dealing with questions like how an equal and fruitful co-operation for all participants can take place, when one should participate in this development and enter the electronic market, what are the dangers of entering too early or too late, whether the environment is prepared for such a development, and what can be learned from other sectors? The results of this discussion should be of interest to scientists, researchers and practitioners in tourism, as well as in the computer industry.

Full Product Details

9783211826690

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available