Influencers, Online Alliances and Reconciliation in Southeast Europe: #Balkans
Author:   Ivana Stepanovic (Institute of Advanced Studies Kőszeg - iASK, Hungary)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032551777


Pages:   190
Publication Date:   22 May 2026
Format:   Paperback
Availability:   Not yet available   Availability explained
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Influencers, Online Alliances and Reconciliation in Southeast Europe: #Balkans


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Author:   Ivana Stepanovic (Institute of Advanced Studies Kőszeg - iASK, Hungary)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032551777


ISBN 10:   1032551771
Pages:   190
Publication Date:   22 May 2026
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction 1. From Transitional Justice to Hashtag Strategies: Reconciliation Projects in Former Yugoslavia and Beyond 2. Transnationalism and Influencer Marketing as Informal Reconciliation 3. #Balkan: A Topological, Cultural, and Algorithmic Signifier 4. Exploring the Commodification of Balkan Stereotypes and Identity Reconstruction on YouTube and TikTok 5. Precarious Play Labour: Self-Commodification Strategies of Balkan Influencers 6. It’s Complicated: The Relationship of Balkan Influencers with Platform Algorithms 7. The Quiet Peacebuilders: Hidden Reconciliation Practices on Social Media 8. Policy Recommendations 9. Conclusion

Reviews

""This is an original and innovative book. It explores how influencers, through their online activism and new technologies, potentially promote reconciliation in the Balkans. By referring to a still unusual amount of sources, the author broadens the public sphere analysis to an ""algorithmic citizenship"", targeting platform communities and paving the way for further investigations about suggested, stimulating strategies of new networks of tools and narratives."" - Stefano Bianchini, University of Bologna, Italy


Author Information

Ivana Stepanović is a research fellow at the Institute of Advanced Studies Kőszeg in Hungary since February 2021. She has previously served as a research fellow at the Institute of Criminological and Sociological Research in Serbia from February 2014 to December 2022.

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