Influencers and Creators: Business, Culture and Practice
Author:   Robert Kozinets ,  Ulrike Gretzel ,  Rossella Gambetti
Publisher:   Sage Publications Ltd
ISBN:  

9781529768640


Pages:   384
Publication Date:   03 May 2023
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Influencers and Creators: Business, Culture and Practice


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Author:   Robert Kozinets ,  Ulrike Gretzel ,  Rossella Gambetti
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Weight:   0.650kg
ISBN:  

9781529768640


ISBN 10:   1529768640
Pages:   384
Publication Date:   03 May 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

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