Infiltrating Healthcare: How Marketing Works Underground to Influence Nurses
Awards:   Runner-up for AJN Book of the Year Award (Professional Issues Category) 2019 (United States)
Author:   Quinn Grundy (Assistant Professor, University of Toronto)
Publisher:   Johns Hopkins University Press
ISBN:  

9781421426754


Pages:   184
Publication Date:   10 January 2019
Format:   Hardback
Availability:   Available To Order   Availability explained
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Infiltrating Healthcare: How Marketing Works Underground to Influence Nurses


Awards

  • Runner-up for AJN Book of the Year Award (Professional Issues Category) 2019 (United States)

Overview

Full Product Details

Author:   Quinn Grundy (Assistant Professor, University of Toronto)
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.340kg
ISBN:  

9781421426754


ISBN 10:   1421426757
Pages:   184
Publication Date:   10 January 2019
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

"Acknowledgments Prologue 1. Invisible Influence 2. From Sales to Service 3. ""The Perfect Friend"" 4. The 'As-If' World of Nursing Practice 5. The ""Rules of Engagement"" 6. Marketing to Nurses Matters Index"

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Author Information

Quinn Grundy is a registered nurse and postdoctoral fellow at the Charles Perkins Centre at the University of Sydney.

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