Overview

"This work is an introduction to a modern master of industrial design - the man who redesigned the Coca~Cola bottle and brought the Lucky Strike cigarette logo to the world. Among the literally thousands of well-known forms, shapes, and designs that Raymond Loewy created and which became iconic images of America, are the Studebaker, the US Post Office logo, streamlined trains and ocean liners, the Shell and Hoover logos, and the Greyhound bus. Throughout his extraordinary career, Loewy worked for international companies including Shell, BP, Nestle, Heinz and Cadbury, creating some of the world's most recognisable logos and emblems. In ""Industrial Design"", the pioneering half-century of Loewy's career is presented with full colour illustrations and Loewy's own personal account of a life in design."

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9781585679850

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"""'From toothbrushes to automobiles, Raymond Loewy's streamlined designs of thousands of consumer goods and their packaging radically changed the look of American life' New York Times"""

'From toothbrushes to automobiles, Raymond Loewy's streamlined designs of thousands of consumer goods and their packaging radically changed the look of American life' New York Times

Author Information

Raymond Loewy (1893-1986) was one of the best-known industrial designers of the 20th century. Born in France, he spent most of his professional career in the United States.

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