Overview

The wave of globalization started entering and effecting India at the end of the last century and still the country is flowing with the present of global changes. Globalization has both positive and negative effects all through the globe. May it be business, trade, and work exposure or the economic and financial status of the nation; no field is deserted from the scope of globalization. The culture and way of living of any nation does not just depict the region and dialect of the locale, yet it also shows with the attitude and mindset of its people. Indian culture is very rich for its legacy and assets, and the warm approach of its residents. India is bunch of flowers consisting of various religion, languages, food, cuisine and edibles, convention, custom, music, craftsmanship and architecture and so forth, packaged into a solitary unit of patriotism and solidarity. The common factor of these varieties is the Indian attitude of greeting, welcoming, celebrating unitedly with immense friendship and harmony. This is the rich embodiment of the Indian culture that has pulled in numerous non-natives to remain back in India and blend into its interminable fragrance. When we analyze this rich culture with the globalization perspective, we can discover many inferences of westernization and blending of different attributes and societies into our delightfully woven cover. As every coin has two sides likewise globalization also has its positive and negative effects.

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