Indian Khadi Cloth: From National Fabric to Luxury Fashion

Author:   Phyllida Jay
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781474240017


Pages:   192
Publication Date:   11 August 2022
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Indian Khadi Cloth: From National Fabric to Luxury Fashion


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Overview

Historically known as the symbol of economic and political freedom at the heart of Mahatma Gandhi’s struggle for Indian independence, the hand-woven and hand-spun khadi cloth has been reinvented as a global luxury textile in contemporary Indian high fashion. This is the first book to address the thriving fashion industry that surrounds khadi in India, alongside the legacy of Gandhian thought in the postcolonial era, exploring how the textile has evolved from national cloth to high fashion fabric. Based on extensive ethnographic research, including interviews with designers, consumers and NGO advocates, Jay questions the relationship between the material and the social that continues to frame the production and consumption of khadi. How does khadi’s symbolism as a 'moral' cloth change against a backdrop of conspicuous consumption and display? What happens to its potential to address issues of inequality and nationhood as it moves into the realms of ready-to-wear couture and heritage luxury? Caught between its historical symbolism and emergence in luxury fashion, khadi crystallizes broader questions about the role of non-western fashion in modernity, artisanal craft, ethical and sustainable fashion, and social relationships mediated through the materiality of cloth. Weaving together the complete history of khadi for the first time, Indian Khadi Cloth will appeal to students and scholars of textiles, fashion, anthropology and luxury.

Full Product Details

Author:   Phyllida Jay
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
ISBN:  

9781474240017


ISBN 10:   1474240011
Pages:   192
Publication Date:   11 August 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction 1. Battle For the Soul of The Nation: KVIC, Fabindia and the Morality of Consumption 2. Fashionably Gandhian: Fashioning Khadi and Making an Indian Body 3. Catwalk Nation: Designers, Innovation and Khadi 4. Khadi as Bridal Couture and Heritage Luxury: Sabyasachi Mukherjee 5. Business Elites and the New Swadeshi: From Benares to Hermes and India Redux Conclusion and Epilogue Bibliography Index

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Phyllida Jay has a doctoral degree in anthropology from University College London, UK, and is currently an independent researcher.

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