Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing

Author:   Conor Heffernan (Ulster University, UK)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781350401624


Pages:   288
Publication Date:   14 December 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing


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Overview

Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, clubs were used to solve numerous social concerns and ills, and often prescribed to treat everything from depression to spinal abnormalities. This book provides a definitive account of the rise and spread of club swinging as it spread from India to Europe and America, asking why and how it became so popular. Discussing the global, commercial fitness culture of the 19th century, Indian Club Swinging and the Birth of Global Fitness explores how the popularity of this exercise reflected much deeper global and domestic concerns about body image, military preparation and education. Addressing broader questions about nationalism, gender, race and popular commerce across the British Empire, it highlights the origins of our modern transnational fitness culture and shows how it intersected with global and colonial understandings of health, medicine and education.

Full Product Details

Author:   Conor Heffernan (Ulster University, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Academic
ISBN:  

9781350401624


ISBN 10:   1350401625
Pages:   288
Publication Date:   14 December 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction 1. Early Origins, Encounters and Exchanges: The Indian Clubs in India 2. Medicine and Muscles: Discovering Indian Clubs in Victorian Britain 3. An Unlikely Duo? Professor Harrison, Sim D. Kehoe and Transnational Health 4. Swinging Back Round?: Indian Clubs and Global Fitness from the Mid-Nineteenth Century 5. Physical Culture and the End of Club Swinging? Indian Clubs at the Turn of the Century 6. The Global Performer? Tom Burrows Indian Club World Tours and World Records Conclusion Bibliography

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Author Information

Conor Heffernan is Lecturer in the Sociology of Sport at Ulster University, UK. His books include A History of Physical Culture in Ireland (2021) and The History of Physical Culture (2021). Conor has published fifty peer-reviewed academic journals and runs a history of fitness website.

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