Overview

A digital entrepreneur not only needs to create a product of value to users, but also needs to learn to promote, sell, and stand behind the product. This book explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers. This book presents a variety of digital marketing techniques that can help make a name for one's app, game, blog, or website. Ideas include starting a company page on Facebook, using search engines to target customers, or microblogging on Twitter. With some creativity and know-how, teens will be on their way to marketing their digital products successfully.

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9781448869763

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Series Review: Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and 'Myths and Facts.' ... The extensive bibliographies offer an array of resources for enthusiasts. --School Library Journal Book Review: Increasing Your Tweets, Likes, and Ratings For today's enterprising teen this is hugely helpful. --Booklist

Series Review: Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices ""These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and 'Myths and Facts.' ... The extensive bibliographies offer an array of resources for enthusiasts."" --School Library Journal Book Review: Increasing Your Tweets, Likes, and Ratings ""For today's enterprising teen this is hugely helpful."" --Booklist

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