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Author:   Mihalis Karavatzis ,  Massimo Giovanardi ,  Maria Lichrou
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367877316

ISBN 10:   0367877317
Pages:   196
Publication Date:   12 December 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Table of Contents Notes on contributors FOREWORD: The politics of event-led urban image construction: notes from Beijing and Rio de Janeiro by Anne-Marie Broudehoux 1. Introduction by Maria Lichrou, Mihalis Kavaratzis and Massimo Giovanardi 2. Democracy in participatory place branding: a critical approach by Eva Maria Jernsand and Helena Kraff 3. Critical perspectives on Aboriginal and Torres Strait Islander tourism: towards Indigenous-led approaches by Skye Akbar and Freya Higgins-Desbiolles 4. Place marketing for social inclusion by Aram Eisenschitz 5. A service ecosystem approach to representing a place’s unique brand by Jan Brown 6. Spaces of identity in the city: embracing the contradictions by Cecillia Cassinger and Åsa Thelander 7. Revitalizing the damaged brand: place (re)branding in post-Katrina New Orleans by Kevin Fox Gotham and Katie Irvin 8. Maps and tours as metaphors for conceptualising urban place representation for marketing/branding purposes by Gary Warnaby, Richard Koeck and Dominic Medway 9. Brand conformity in a food place context by Anette Therkelsen 10. Stockholm: the narcissistic capital of Sweden by Johan Gromark 11. A branding stranglehold: the case of Florida’s orange tie by Staci M. Zavattaro and Daniel L. Fay 12. Place branding as political research: from hidden agenda to a framework for analysis by Andrea Lucarelli 13 Conclusions: inclusive place branding – towards an integrative research agenda by Massimo Giovanardi, Maria Lichrou and Mihalis Kavaratzis CLOSING COMMENTARY: between brand utopias and lived experience by Nadia Kaneva

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Author Information

Mihalis Kavaratzis is Associate Professor of Marketing at the University of Leicester. A Founding Board Member of the International Place Branding Association, his publications include Towards Effective Place Brand Management (with G. J. Ashworth, 2010) and Rethinking Place Branding (with G. Warnaby and G. J. Ashworth, 2015). Massimo Giovanardi is Lecturer in Marketing at the University of Leicester. His research examines from a sociological perspective the marketing, communication and consumption of places. He has published in major academic journals such as Annals of Tourism Research and Marketing Theory. Maria Lichrou is a Lecturer in the Department of Management and Marketing, University of Limerick, Ireland. She has published in the Journal of Marketing Management, Journal of Place Management and Development, Journal of Strategic Marketing, Place Branding and Public Diplomacy, Tourism Planning and Development.

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