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Dr. Preeti Mehra is a Business Faculty with Campbell College working in collaboration with Portage College Continuing Education, Alberta, Canada and is focussed on providing the definitive educational experience for international learners. She is a doctorate from Guru Nanak Dev University, Amritsar, India and her specialisation is marketing. She has an experience of 15 years in Corporate and Academics and was a professor in marketing with a leading private university in India. She is dedicated to imparting knowledge and is passionate about research and e-content development. She has an expertise in public speaking, academic instruction, and research management. She offers an history of delivering marketing advancements and developing substantial university curricula and is devoted to creating future field leaders through education and mentoring. She specialises in Micro Branding, Sachet Marketing, Gesture Recognition, Rural Marketing Strategy, Services Marketing and Brand Management. Her research work focusses on expressively enriching organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management. She has contributed towards distinguished journals of national and international repute like Emerald, Sage and has participated and presented in many national and international conferences. She has acted as editor of several books and has contributed towards many book chapters in the field of marketing. She has acted as an external trainer in many workshops and Faculty Development Programmes related to marketing and research methodology. She has several copyrights and patents to her credit and has supervised several doctorate students. Pawan Kumar is working as full Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, social media, technology innovation etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute.

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