Overview

Nobody wants to feel marketed to; we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.

Full Product Details

9798200592722

Table of Contents

Reviews

Author Information

Iliyana Stareva (Dublin, Ireland; www.iliyanastareva.com) is a Channel Consultant at HubSpot. Before joining HubSpot, Iliyana had gathered years of experience in PR and digital consultancies in Germany and in the UK, working for some of the largest FMCG brands in the world and developing deep expertise in social media marketing and blogger relations. Being fluent in three languages, Iliyana now looks after dozens of HubSpot European partner agencies, specifically from the DACH region, and helps them grow their businesses with inbound marketing and position themselves as thought leaders in their fields. Norah Tocci is a nonfiction narrator with an incurable curiosity for the human condition and how we put it to use. After leaving a diverse Silicon Valley career, Norah turned to technical narration and is now in high demand for her warm and credible delivery. She lives in the Buffalo, New York, snowbelt.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available