Overview

Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. •    Discover the foundation of inbound principles   •    Learn how to put ideas into practice today •    Read about organizations that successfully apply the principles of Inbound •    Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.

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9781119482451

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DAN TYRE joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams. An authority on inbound marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success. TODD HOCKENBERRY founded and runs Top Line Results, a management consulting firm specializing in helping companies understand how to change to achieve dramatic growth. TLR matches best practice Inbound strategies to each company's situation and goals, helping hundreds of companies grow their businesses. Go to www.inboundorganization.com for free bonus content.

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