Overview

In today's high-tech business world, few issues are more important than how companies can gain competitive advantage from using new technology, especially information technology (IT). In In Search of Business Value, Microsoft vice president Robert McDowell and best-selling business author William L. Simon address that problem head-on, describing the steps every organisation must take to get the best bang from each buck spent on IT infrastructure. Drawing on their own personal experience and that of over 25 corporate and IT leaders from the worlds of business and government, In Search of Business Value covers in detail such issues as bringing organisational leaders on board in promoting the use of IT, enlisting staff support, using IT to lower costs and improve productivity, integrating the IT and business sides of an organisation, and using IT to support best business practices. IT these days is an indispensable tool in defining and achieving corporate goals. In Search of Business Value is an indispensable tool for corporate leaders and managers looking to make IT work successfully for their organisations.

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9781590790625

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Robert L. McDowell, vice president, Microsoft, has thirty-plus years in information technology. Interacting with executives at major companies worldwide, he is able to keep his finger on the pulse of business and IT.William L. Simon, bestselling author of business books and narrative non-fiction, has also written extensively for screen and television.In 2001, Simon and McDowell wrote Driving Digital Robert McDowell is a trained medial/veterinary herbalist who has a busy practice in Bathurst, New South Wales, Australia. He grew up in rural New Zealand, and graduated in both Mining Engineering and Business Administration in 1968. He entered full-time herbal practice in 1985, and, in 1991, as a result of requests from horse and dog owners, he expanded the practice to include animals.

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