Overview

Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left unchecked, globalization is not always fair and equitable in its practices and outcomes. This widens the gap between rich and poor nations. Samli argues that Third World countries must learn to take advantage of globalization and learn to protect themselves against its darker forces. This book presents what Samli calls countermarginalization, a process that includes such strategies and tactics as partnering, networking, and entrepreneurship. Samli explains how emerging countries of the world can develop their own means of growth to counter the risk of marginalization, arguing that entrepreneurship is essential and needs to be nurtured. This book provides a thoughtful source of discussion and learning, offering a new perspective on the big questions that won't just go away, despite certain efforts to ignore them.

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9781567205121

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Author Information

A. COSKUN SAMLI is Research Professor of Marketing and International Business in the Department of Management, University of North Florida. He is an internationally recognized authority on international business and economic development and lectures worldwide. Among the 13 books he has authored or coauthored are Empowering the American Consumer (2000), recognized by Choice as one of the best books of the year in its field.

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