Overview

Do you see women your age portrayed as puttering gardeners and docile grannies? Do you feel bombarded by anti-aging products that insist you must defy getting older? Do you feel invisible in professional and social situations? And have you had enough and are you ready to challenge the intertwining of sexism and ageism in our culture? Susan Douglas knows that you are not alone. She declares it is time now for the largest female generation over fifty to reinvent what it means to be an older woman and to challenge the outdated stereotypes--think doddering or shrewish--that Hollywood and TV have assigned them. She zones in on how the anti-aging cosmetics industry targets older and younger women alike with their products, and how Big Pharma ads equate getting older with disease and decline. Douglas exposes the ageism that mature women face at work and why conservatives' decades-long attacks on Social Security, Medicaid, and Medicare disproportionately affect women. With a sharp sense of justice and fresh wit, In Our Prime sees a social movement emerging that may help to create a different view of and life for older women. Ultimately, Douglas calls on women of all ages to join together now to fight against gendered ageism, to secure our country's financial safety net, and to make a brighter, more welcome future for older women.

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9781665117258

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Reviews

In this galvanizing manifesto, a communications professor and author of books about sexism and motherhood issues a clarion call for older women to 'rip off the invisibility cloak' and reinvent the world they live in so it stops cheating them. -- New York Times Book Review Smart, savvy, and informed, Douglas is the perfect guide for women who are sick of the rampant sexism and ageism in our society and are ready to do something about it. -- Library Journal Women in their fifties should feel fabulous. Alas, they often don't....Douglas, a master at powerfully marshalling anecdotes, statistics, and words, asks women to push back and support each other. -- Booklist

Author Information

Coleen Marlo is an AudioFile Earphones Award-winning narrator who has been nominated for an Audie Award twice, winning in 2011. She has been awarded three Listen-Up Awards from Publishers Weekly, an AudioFile Audiobook of the Year Award in 2011, and was named Audiobook Narrator of the Year for 2010 by Publishers Weekly. She is a member of the prestigious Actors Studio and taught acting for ten years at the Lee Strasberg Theatre & Film Institute. Marlo is a proud founding member of Deyan Institute of Voice Artistry and Technology. Susan J. Douglas is Catherine Neafie Kellogg Professor of Communication and Media at the University of Michigan. The author most recently of In Our Prime as well as the groundbreaking works Where the Girls Are, The Rise of Enlightened Sexism, and The Mommy Myth, she lives in Ann Arbor, Michigan.

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