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9781032587622

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Reviews

“This book is a valuable resource for anyone involved in Nigeria's startup ecosystem. I highly recommend Demi work—not only for her insights into entrepreneurship but also for showcasing the potential of African businesses on both local and international stages. Demi’s journey from the diaspora back to Lagos, combined with her deep family ties, offers a unique perspective that is both inspiring and instructive. Her book captures essential strategies for those looking to navigate and succeed in our dynamic business environment. It is an essential read for young entrepreneurs eager to make their mark globally and represents a celebration of Africa’s talent and innovation.” Tunde Adeola, Executive Director, Sterling Bank Limited, Lagos, Nigeria “The narrative is not just an inspiring blueprint for budding entrepreneurs; it is a vivid testament to the resilience and ingenuity of Nigerian business leaders. Having meticulously followed her journey from the United Kingdom back to the heart of Lagos, I am profoundly impressed by her dedication to nurturing talent and fostering entrepreneurship among our youth. Demi’s exceptional commitment to teaching valuable skills like upholstery, woodworking, furniture design but most importantly entrepreneurship is more than commendable—it is transformative. This book does more than recount the successful establishment of Majeurs holdings; it invites us into the very essence of what it means to build a business that is both locally rooted and globally recognised. I am confident that Demi’s story will ignite a passionate fire in the hearts of many young Nigerians, propelling them towards creating their own paths in our vibrant city and beyond. Her journey resonates deeply with the spirit of innovation and community that is crucial for our continued growth and prosperity.” Professor Akin Abayomi, Honourable Commissioner of Health, Lagos State, Nigeria “What an inspiration and a profound demonstration of what faith and determination can achieve. Demi’s journey through challenges and triumphs provides a compelling glimpse into the resilience required to excel both as an entrepreneur and a creative spirit in the demanding world of furniture design and manufacturing. I have personally witnessed Demi’s unwavering commitment to transforming lives through her business. By providing skills, employment, and new opportunities, she offers not just livelihoods but hope and a future to many young Nigerians. Her book is a powerful tool in our collective mission to uplift the next generation. It is with great conviction that I recommend this book to anyone seeking to understand the true impact of visionary leadership in business. Let us embrace the lessons it offers and be inspired to make a significant difference in our communities.” Ituah Igodalo, Lead Pastor of Trinity House Church, Lagos, Nigeria “I commend Demi Samande for her exceptional dedication and vision in publishing this insightful book. Demi’s journey embodies the very essence of leadership: a clear vision, unwavering responsibility, and an earnest commitment to serve. Her endeavor to establish a furniture manufacturing business in Nigeria not only showcases her entrepreneurial spirit but also her perseverance and commitment to excellence. This narrative serves as a profound demonstration of the hard work and dedication required to overcome substantial challenges. Demi’s story is a testament to what is possible when determination, faith, energy, and investment are aligned towards a common goal. Her influence extends beyond her business, inspiring her employees, community, and indeed all Nigerians. As we aspire to position Nigeria and Africa as future global manufacturing hubs, her book emerges as a crucial guide for anyone willing to undertake the rigorous journey of entrepreneurship and make a lasting impact.” Femi Gbajabiama, Chief of Staff to the President of Nigeria

Author Information

Demi Samande, a visionary entrepreneur and podcaster, blends technology with traditional craftsmanship in Africa's manufacturing sector. Her passion is emphasising ecofriendly, scalable solutions and empowering artisans across Africa.

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