Overview

Learn about how the fashion industry works to find where in this massive industry you belong. You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Fashion Influencers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about. New to this Edition: -Fully updated throughout to introduce sustainability practices ingrained in the industry -More than 250 color images of designers, fashion collections, retailers, and more -Covers textile trends and innovations as well as omnichannel retail practices Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank including sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion In Fashion STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary -Watch videos that bring chapter topics and career opportunities to life -Enhance your knowledge with chapter exercises

Full Product Details

Author:   Sheryl A. Farnan (Metropolitan Community College-Longview Campus, USA) ,  Elaine Stone (Late of Fashion Institute of Technology, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   4th edition
Weight:   1.126kg
ISBN:  

9781501362040

ISBN 10:   1501362046
Publication Date:   25 February 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Extended Table of Contents Preface Acknowledgments PART ONE: THE CHANGING WORLD OF FASHION Chapter 1: The Nature of Fashion Chapter 2: The Environment of Fashion Chapter 3: The Movement of Fashion Chapter 4: The Business of Fashion PART TWO: THE PRIMARY LEVEL: THE MATERIALS OF FASHION Chapter 5: Textiles: Fibers and Fabrics Chapter 6: Leather and Fur PART THREE: THE SECONDARY LEVEL: THE PRODUCERS OF FASHION Chapter 7: Product Development Chapter 8: Fashion Apparel: Women's, Men's, Children's, and Teens' Chapter 9: Accessories PART FOUR: THE RETAIL LEVEL: THE MARKETS FOR FASHION Chapter 10: Global Sourcing and Merchandising Chapter 11: Fashion Retailing Chapter 12: So You Want to Be in Fashion? Fashion Auxiliary Services Glossary Top 100 Fashion Influencers Notes Credits Index

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Author Information

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York.

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