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9781668460863

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Chahna Gonsalves is a Lecturer in Marketing (Education) at King's Business School. She has several years of experience teaching modules at the undergraduate and postgraduate levels, including Principles of Marketing, Brand Management, Advertising, Integrated and Digital Marketing Communications and Digital Marketing. Chahna holds a PhD in Marketing and an MA in International Business & Management from the University of Westminster and obtained her BA in International Management and Business Administration with French from the University of Reading. Prior to joining King's, Chahna was a Lecturer at Westminster Business School and a Teaching Associate at Surrey Business School. Chahna is the Education Lead for the Marketing Group at King's College London. She won the 2023 King's College London Dean's Award for outstanding contribution to education. She is a Senior Fellow of the Higher Education Academy (SFHEA), Deputy Chair of the Academy of Marketing Education Special Interest Group and a Chartered Business Management Educator (CMBE). Jayne Pearson is a Lecturer in Education with 15 years' experience in teaching in national and international contexts before joining King's Academy in 2018 as an educational developer. She is the faculty liaisons for King's Business School, the IoPPN and King's Foundations. As part of the KA team, she designs and delivers pedagogic support in many areas for academic and professional services staff in line with Kings Education Strategy. Her main interest and areas of expertise are assessment and feedback, and much of her research is in this area, and she is currently the College Academic Lead for assessment and feedback and chair of the College Assessment Working Group.

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