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9781952538063

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Thank you Myles for filling this critical gap! Having served convention centers across North America and the U.K. for 20 years, it is clear that analytics-based management systems are succeeding at the expense of centers that continue to 'manage-by-gut'. This book provides an effective, step-by-step guide as to how to administer the right KPIs to deliver success. I highly recommend it to anyone involved in the management of convention centers. ---Bob Pascal, former Chief Marketing Officer, Centerplate, Inc. Finally! A refreshing perspective on convention centre management in North America. These economic engines have long been viewed as loss-leaders, which this book aptly points out. Well done to Myles for bringing clarity and perspective to these undervalued assets.---Lorenz Hassenstein, President and CEO, Metro Toronto Convention Centre

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Myles McGrane was formerly the general manager for New York's Javits Center. He also held key management positions at NBC, Ogden Corp., and Centerplate. He formed a convention center consultancy in 2009. Myles holds degrees from the U. S. Naval Academy and the University of Tennessee.

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