Overview
Improving Convention Center Management Using Business Analytics and Key Performance Indicators presents sound practical advice from an author who successfully lived the experience. Transitioning from a traditional business model to one that is data driven and entrepreneurial can be difficult. This book explains the rationale and importance of each indicator along with data collection issues and presentation advice. It guides you through that process from launch and trial, up to making analytics an indispensible part of your management strategy.
Full Product Details
Author: Myles T. McGrane
Publisher: Business Expert Press
Imprint: Business Expert Press
Dimensions:
Width: 15.20cm
, Height: 0.90cm
, Length: 22.80cm
Weight: 0.249kg
ISBN: 9781952538049
ISBN 10: 1952538041
Pages: 180
Publication Date: 30 September 2020
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
Finally! A refreshing perspective on convention centre management in North America. These economic engines have long been viewed as loss-leaders, which this book aptly points out. Well done to Myles for bringing clarity and perspective to these undervalued assets.---Lorenz Hassenstein, President and CEO, Metro Toronto Convention Centre Myles shares his experience by demonstrating a practical and data-driven approach to managing convention centers. His use of analytics provides the basis for identifying strengths, weaknesses, and opportunities for growth. Myles makes this a must read for convention management looking to optimize performance and demonstrate results. ---Skip Cox. Senior VP - Research and Measurement, The Freeman Company
""Finally! A refreshing perspective on convention centre management in North America. These economic engines have long been viewed as loss-leaders, which this book aptly points out. Well done to Myles for bringing clarity and perspective to these undervalued assets.""---Lorenz Hassenstein, President and CEO, Metro Toronto Convention Centre ""Myles shares his experience by demonstrating a practical and data-driven approach to managing convention centers. His use of analytics provides the basis for identifying strengths, weaknesses, and opportunities for growth. Myles makes this a must read for convention management looking to optimize performance and demonstrate results.""---Skip Cox. Senior VP - Research and Measurement, The Freeman Company
"""Finally! A refreshing perspective on convention centre management in North America. These economic engines have long been viewed as loss-leaders, which this book aptly points out. Well done to Myles for bringing clarity and perspective to these undervalued assets.""---Lorenz Hassenstein, President and CEO, Metro Toronto Convention Centre ""Myles shares his experience by demonstrating a practical and data-driven approach to managing convention centers. His use of analytics provides the basis for identifying strengths, weaknesses, and opportunities for growth. Myles makes this a must read for convention management looking to optimize performance and demonstrate results.""---Skip Cox. Senior VP - Research and Measurement, The Freeman Company"
Author Information
Myles McGrane was formerly the general manager for New York's Javits Center. He also held key management positions at NBC, Ogden Corp., and Centerplate. He formed a convention center consultancy in 2009. Myles holds degrees from the U. S. Naval Academy and the University of Tennessee.
