Overview

Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today's market place.

Full Product Details

Author:   Fiona Talbot ,  Sudakshina Bhattacharjee
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
ISBN:  

9780749466152

ISBN 10:   0749466154
Pages:   256
Publication Date:   03 November 2012
Audience:   General/trade ,  Professional and scholarly ,  College/higher education ,  General ,  Professional & Vocational
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Chapter - 1: Writing English for global business; Chapter - 2: Deciding your business writing objectives in a digital age; Chapter - 3: A crash course in Non-Verbal Communication; Chapter - 4: Common challenges in Business English in a global workforce; Chapter - 5: How does writing in a digital economy affect all?; Chapter - 6: Make an impact through written Word Power; Chapter - 7: Using the word power skills system; Chapter - 8: Writing press releases and editorial copy; Chapter - 9: Writing copy; Chapter - 10: Writing agendas, meeting notes and minutes; Chapter - 11: Using word power skills with Social Networking media; Chapter - 12: Why we write in business; Chapter - 13: Using English - further perspectives for global business; Chapter - 14: Business English today; Chapter - 15: Quality Matters; Chapter - 16: Punctuation and grammar tips; Chapter - 17: Writing tips for every day business; Chapter - 18: Common confusions and how to avoid them; Chapter - 19: E-mail versus letter in the global workplace; Chapter - 20: English as an adaptive language of global communication; Chapter - 21: The relationship between writing, time and management

Reviews

Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique. Elite Business Magazine The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance. People Management magazine [A] useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections. The Midwest Book Review, The Library Bookwatch

Author Information

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills Consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK and writes articles for magazines and poems for anthologies. https://www.vizify.com/sudakshina-bhattacharjee

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