Overview

More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world s largest professional marketing organization, ""Improve your Copywriting"" reveals some of advertising s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts ""

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9780071769846

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Jonathan Gabay has worked with some of the most prestigious coaching organizations in their fields, including the world s biggest marketing training body, and has mentored thousands of marketers. During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at leading advertising agencies. As a journalist he delivers insights behind brand-related headlines for some the world s most trusted news orgaorganizations including CNN, ITN, the BBC, SKY, Five News and many others. ""

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