Overview

Improve B2B is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. It's also about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It's a perspective that also keeps employees happier, more motivated and effective. Selling doesn't have to be focused on profits and greed; it can also be about making the world a better place.

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