Overview

Following the success of Imprint this second volume depicts more cutting-edge book and promotional designs. It reveals the elaborate processes behind each concept that enhance the visual identity and appeal of the promotional material to its target audience. This book offers a wide range of stimulating ideas for designers and creative artists alike. Colour illustrations

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9788492810925

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Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

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