Overview

A practical guide to generating sales leads for marketing managers, sales leaders, owners & operators of B2B companies.With this book in your hands, you'll: Generate more inbound sales leads yourself (marketers). Generate more revenue with in-house resources (owners, managers). Direct and audit your staff and 3rd party agencies better (owners, managers). Overcome imposter syndrome. Master B2B lead generation in any niche. Grow your business or career 10X Imposter syndrome is crippling your success. Even if you don't feel like the imposter. This is the first book to help owners, managers, and employees in B2B overcome imposter syndrome while setting new records for sales lead generation every month. Don't let your competitors use this strategy before you. Use this book to capture customers from your competitors, engage with AI more intelligently than them, and consistently attract more new, hot leads. Learn how to build evergreen lead-generating assets. Discover how to nurture new leads at scale in less than an hour a week. See exactly how to build paid ad campaigns that capture new lifelong customers. Uncover a low-cost, infinitely powerful tech stack to support your lead generation efforts. Make managing staff 900% easier (approximately). Do impressive work and be proud of it. Ignore this book and enjoy the status quo. But be warned. Your competitors will consume you. Your colleagues will progress in their careers while you stagnate. This book includes templates, guides, examples, and step-by-step walkthroughs. All you have to do is follow along and overcome the biggest challenges to your or your team's success. Owners, directors, learn how to manage and evaluate the work your marketing team creates as they follow the steps on these pages. Watch your profits soar. Sales managers, get straightforward steps to follow and create lead-generating assets that warm up your prospects and bring your team more sales leads than ever before. Make more commission this quarter than last year. Marketing pros, follow the templates in this book to make the most effective lead generating assets your employer has ever seen. Make yourself invaluable to the business and score the pay raise you deserve. This book features the only step-by-step strategy B2Bs need to follow for sustained sales lead growth, revenue growth, and market ownership. Generate a wave of revenue growth tomorrow, a surge next month, and a tsunami over the next 10 years. Aside from learning exactly what to do, with specific guidelines based on your role in the business, you'll also learn about: 1. Overcoming imposter syndrome by overcoming your ideas about uniqueness. 2. Doing more with fewer staff. 3. The mistakes brands from budding to behemoth make, and positioning yours smarter. 4. Finding creative, engaging, and unique angles to speak to the humans behind B2B. 5. Selling to and working with marketers, sales professionals, and owners. 6. Training and developing staff with less effort, a gentle learning curve, and awesome outcomes. 7. Finding and winning specific windows of opportunity when your prospect is in an elevated buying mindset. 8. Evergreen content and why it's critical in B2B. 9. Communicating with developers and designers. 10. Using AI to build remarkably deep buyer personas 11. Focusing your energy on selling more behavior-changing products. 12. Leaning on your brand story to motivate GenZ and attract talent. You can start using this book today, and put yourself on the path the future you want.

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9781738356744

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