Overview

Imperfect Environmentalism* is a practical, human-centred exploration of how climate action can move beyond guilt, perfection, and abstraction-and into everyday life. Instead of asking people or businesses to radically change who they are, the book asks a simpler question: *what if every transaction could quietly become a climate action?* Blending storytelling with systems thinking, the book traces how money, behaviour, technology, and policy intersect to shape our environmental impact. It introduces the idea that small, imperfect choices-when guided by the right intelligence-can create large, scalable change. From individuals and workplaces to banks, regulators, and global markets, the book shows how climate responsibility can be made visible, measurable, and actionable without disrupting modern life. Written for professionals, students, decision-makers, and conscious consumers alike, *Imperfect Environmentalism* reframes sustainability not as sacrifice, but as participation-one choice, one system, and one transaction at a time.

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Nidhi Mehra and Koushik Sur are the co-founders of Myplan8(R), a climate intelligence company working at the intersection of sustainability, finance, technology, and human behaviour. Nidhi is a marketer by training and instinct, with over two decades of experience shaping consumer behaviour across digital, fintech, and growth-driven ecosystems. Her journey into sustainability emerged from a critical realisation: the same systems that drive convenience and consumption could be redesigned to drive awareness and responsibility.Together, they believe climate action does not begin with perfection, but with participation. *Imperfect Environmentalism* is their shared attempt to reframe climate responsibility as something embedded in everyday choices-and every transaction. Nidhi Mehra and Koushik Sur are the co-founders of Myplan8(R), a climate intelligence company working at the intersection of sustainability, finance, technology, and human behaviour.Koushik is a product builder and certified financial planner with deep expertise in fintech, financial systems, and data-led decision-making. His work has consistently focused on translating complex financial intelligence into practical tools that people and institutions can actually use.Together, they believe climate action does not begin with perfection, but with participation. *Imperfect Environmentalism* is their shared attempt to reframe climate responsibility as something embedded in everyday choices-and every transaction.

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