Impacts of Customer Relationship Management on Development of Corporations
Author:   Martin A. Moser
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1st ed. 2021
ISBN:  

9783658358341


Pages:   145
Publication Date:   29 October 2021
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Impacts of Customer Relationship Management on Development of Corporations


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Overview

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Full Product Details

Author:   Martin A. Moser
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2021
Weight:   0.224kg
ISBN:  

9783658358341


ISBN 10:   3658358343
Pages:   145
Publication Date:   29 October 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction.- Literature Review.- Methodology.- Empirical Studies.- Interpretation And Discussion Of Results.- Summary And Conclusion.- Bibliography.

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Author Information

About the author:Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

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