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Ricardo Jorge Pacheco Coutinho is a PhD candidate in Tourism at the University of Vigo, Spain, and holds a Master’s degree in Tourism Management from the Polytechnic Institute of Cávado and Ave (IPCA), where he also serves as a guest lecturer. He has over a decade of experience in leading international projects, fundraising, and implementing cultural and social programmes. He is currently the President of the Círculo Vital Association and Vice-President of the Intercultural Association for All, coordinating initiatives focused on social inclusion, youth, and international volunteering. His research interests focus on the relationship between international volunteering and the image of tourist destinations, the impact of soft skills on the job market, and the management of cultural and social institutions. Throughout his academic career, he has published several articles and book chapters with international publishers, including IGI Global. José Antonio Fraiz (jafraiz@uvigo.gal) is Professor in the area of Marketing and Market Research at the University of Vigo. For the past 19 years, he has been responsible for the Master's Degree in Management and Planning of Inland and Health Tourism. Coordinator at the University of Vigo for the Interuniversity Doctorate in Tourism, which involves 12 Spanish universities. President of the Intur Network (Interuniversity Network of Postgraduate Programs in Tourism), comprising 30 Spanish universities. Principal investigator of the OC2 “Marketing and Tourism” research group at the University of Vigo, which has allowed him to conduct research projects and organize seminars, workshops, and national and international conferences. Under his supervision, 17 doctoral theses have been defended. He has published in numerous high-impact national and international scientific journals, as well as book chapters and books with prestigious and widely disseminated publishers. Bruno Sousa (bsousa@ipca.pt) is Professor Coordenador of Marketing at Polytechnic University of Cavado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Master Program - Tourism Management (IPCA) and Tourism Marketing Master. CiTUR research member. Bruno Sousa has published several chapters at IGI Global over the past 5 years, on topics of marketing, tourism and management. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

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