Overview

Artificial Intelligence (AI) is transforming how humans communicate, create, and connect. As algorithms increasingly mediate interactions, they shape not only the content of human expression but also the dynamics of relationship building. There is a growing need for research that examines the profound implications of AI for creativity, emotional exchange, and social bonds, exploring both the opportunities it offers and the challenges it presents. Impacts of AI on Human Expression and Relationship Building critically examines how AI influences human expression and the formation of interpersonal relationships. This book offers a multidisciplinary perspective on the opportunities and challenges AI introduces in communication, creativity, and emotional interaction. Covering topics such as emotional outsourcing to AI, AI-generated avatars, and digital relationships, this book is a critical academic resource for graduate and doctoral students, as well as professionals and practitioners in artificial intelligence, communication, psychology and more.

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Bruno Sousa is an Professor Coordenador of Marketing at Polytechnic University of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Tourism Marketing (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. Bruno Sousa teaching fields include marketing, strategy and tourism. Bruno Sousa research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

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