Overview

In today's digital age, communication dynamics are undergoing rapid and profound changes, challenging traditional theories and practices. The rise of social media, digital platforms, and the ubiquity of smartphones has revolutionized how individuals and communities interact, share information, and shape public discourse. However, this transformation has also led to concerns about misinformation, the erosion of interpersonal relationships, and the overwhelming volume of digital content. Scholars, students, and professionals are grappling with the complexities of this new communication landscape, seeking guidance on navigating and understanding its impact. Impact of Digitalization on Communication Dynamics offers a comprehensive solution to the question of how to comprehend the full impact of this digital age on our ability to communicate. This book serves as a roadmap for understanding and adapting to the digital era by synthesizing current research, incorporating theoretical frameworks, and providing real-world examples. It delves into critical topics such as media effects, interpersonal communication, health communication, and crisis communication, offering insights and strategies for effective communication in today's digital world. Through its interdisciplinary approach, the book bridges the gap between traditional communication theories and emerging technological landscapes, empowering readers to navigate the complexities of digital communication with confidence. This book is more than an observation of digital transformation; it is a dynamic tool that encourages scholars, students, and professionals to engage with and shape the future of communication actively. Offering practical insights and applications equips readers with the knowledge and skills needed to thrive in the digital age. Impact of Digitalization on Communication Dynamics propels the field of communication sciences forward, inspiring new research directions and fostering a community of forward-thinking individuals committed to understanding and harnessing the power of digital communication.

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Albérico Travassos Rosário , Ph.D. Marketing and Strategy of the Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). With affiliation to the GOVCOPP research center of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Campus Lisbon-European University | Laureate International Universities. Has the title of Marketing Specialist and teaches with the category of Assistant Professor at IADE-Faculty of Design, Technology and Communication of the European University and as a visiting Associate Professor at the Santarém Higher School of Management and Technology (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-School of Marketing | Laureate International Universities, ISLA- Higher Institute of Management and Administration of Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Professional Technical Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and ISLA-Santarém Scientific Researcher. He is also a marketing and strategy consultant for SMEs. Anna Carolina Boechat completed her PhD in Strategic Communication with the highest grade at University NOVA of Lisbon, and has worked as an Assistant Professor at prestigious Portuguese institutions such as IADE, University NOVA of Lisbon, Lusíada University of Lisbon, and the Portuguese Catholic University. She is also Marketing & Communication Scientific and Pedagogical Coordinator at IADE, Academic Supervisor, and participates in national and international scientific events as a speaker/conferencist. She develops Business Consulting projects in the areas of Marketing and Strategic Communication and is specialized in the following topics: Marketing, Strategic Marketing, Sports Marketing, Advertising, Communication, Strategic Communication, Project Management, Consumer Psychology, Market Research, Brand Management, and Corporate Social Responsibility. As an Integrated Researcher at UNIDCOM/IADE, Anna Carolina Boechat has been developing projects and publications in the areas of Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility, Sustainability, and Metaverse. She has over 10 years of exclusive corporate experience in Marketing

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