Overview

What do all great product managers have in common, regardless of industry, type of product, or company environment? In IMMUTABLE: 5 Truths of Great Product Managers, JJ Rorie reveals the skills that are vital to navigate this exciting and dynamic field. She shares case studies and wisdom acquired from years in the profession to lay out the core capabilities that are the foundation for greatness. Customer intelligence, relationship-building, effective communication, good judgment, and prioritization are essential to the role, and Rorie explores each concept in depth. With effort and persistence, anyone can learn these timeless skills that are always in demand and transferable to any company. In a friendly and no-nonsense way, Rorie shows you step by step how to master the immutable truths and build the expertise that will enable you to navigate the cross-functional and chaotic world of product management. Disruptive technologies and ever-changing customer needs and trends present challenges on a daily basis for product managers. Whether you're new to the field or a seasoned veteran, this book gives you the tools and practical advice you need to take your skills to the next level and enjoy a successful, rewarding career

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9781955985536

Table of Contents

Reviews

JJ is right. Product managers work in complex, dynamic systems. IMMUTABLE takes us back to the fundamentals, which is often what we need to do to thrive in chaos. It's a great book to add to your product management book collection. Make use of it when you need practical advice and guidance. JJ is right there with you. -Adrienne Tan Co-Founder and Chief Executive Officer, Brainmates I have mentored and managed product managers for many years. This book successfully captures the key traits that all product managers need, and more importantly, provides simple tools to help them along the journey. JJ's thoughtful recommendations are relevant and practical, making this book a useful guide for both new and experienced product managers. -Gyanda Sachdeva Vice President of Product, LinkedIn JJ is spot on with these truths. Not only has she captured the essence of product management, but she's done so in such a thoughtful way. No matter where you are in your product management career journey, these serve as a guiding light in any industry or application. -Amber Hall Global Product Strategy Leader, Kohler IMMUTABLE: 5 Truths of Great Product Managers is a must-read for all emerging and experienced product managers who aspire to deliver meaningful products while authentically leading teams. The author has provided practical roadmaps and toolkits for building product careers from the inside out. -Mamuna Oladipo Vice President of Product, Shopify We tend to overcomplicate things in product management. While we do often work with complex issues, I love how JJ has brought us back to the foundation of great product management in IMMUTABLE. Every product manager should strive to perfect these 5 truths. -Sophia Perl Product Lead, DoorDash As JJ says right up front in the introduction, she's not trying to reinvent the wheel, but rather provide practical advice and tools for effectively navigating the expanding and demanding product manager role. Yes! The world doesn't need another academic tome on how to prioritize your roadmap. It's often the essential soft skills, enumerated in JJ's 5 truths, that separate the exceptional from the merely competent. I learned this early on as a product manager, then again when building strong teams as a product leader. JJ lays out her playbook with the table of contents, then delivers the goods in each chapter. So don't just read this book-put it into practice-and if you're a product leader, give this gift to your team. -David Nash Chief Product Officer, Board International, and Product Management Executive Mentor In IMMUTABLE, JJ Rorie has captured the bedrock characteristics that lead to product management success. It's filled with stories to illustrate the 5 truths, based on her years of experience leading and consulting with product teams. And good news! While these characteristics are fundamental, you can continuously improve in every area, which is exactly why you need this book. JJ provides specific actions you can take to strengthen your abilities. I recommend the book to anyone seeking to have a bigger impact in product management. -Nils Davis Author, The Secret Product Manager Handbook A must-read for new and experienced product managers alike looking to accelerate their career growth. -Nancy Wang Product Manager, Microsoft

JJ is right. Product managers work in complex, dynamic systems. IMMUTABLE takes us back to the fundamentals, which is often what we need to do to thrive in chaos. It's a great book to add to your product management book collection. Make use of it when you need practical advice and guidance. JJ is right there with you. -Adrienne Tan Co-Founder and Chief Executive Officer, Brainmates I have mentored and managed product managers for many years. This book successfully captures the key traits that all product managers need, and more importantly, provides simple tools to help them along the journey. JJ's thoughtful recommendations are relevant and practical, making this book a useful guide for both new and experienced product managers. -Gyanda Sachdeva Vice President of Product, LinkedIn JJ is spot on with these truths. Not only has she captured the essence of product management, but she's done so in such a thoughtful way. No matter where you are in your product management career journey, these serve as a guiding light in any industry or application. -Amber Hall Global Product Strategy Leader, Kohler IMMUTABLE: 5 Truths of Great Product Managers is a must-read for all emerging and experienced product managers who aspire to deliver meaningful products while authentically leading teams. The author has provided practical roadmaps and toolkits for building product careers from the inside out. -Mamuna Oladipo Vice President of Product, Shopify We tend to overcomplicate things in product management. While we do often work with complex issues, I love how JJ has brought us back to the foundation of great product management in IMMUTABLE. Every product manager should strive to perfect these 5 truths. -Sophia Perl Product Lead, DoorDash As JJ says right up front in the introduction, she's not trying to reinvent the wheel, but rather provide practical advice and tools for effectively navigating the expanding and demanding product manager role. Yes! The world doesn't need another academic tome on how to prioritize your roadmap. It's often the essential soft skills, enumerated in JJ's 5 truths, that separate the exceptional from the merely competent. I learned this early on as a product manager, then again when building strong teams as a product leader. JJ lays out her playbook with the table of contents, then delivers the goods in each chapter. So don't just read this book-put it into practice-and if you're a product leader, give this gift to your team. -David Nash Chief Product Officer, Board International, and Product Management Executive Mentor In IMMUTABLE, JJ Rorie has captured the bedrock characteristics that lead to product management success. It's filled with stories to illustrate the 5 truths, based on her years of experience leading and consulting with product teams. And good news! While these characteristics are fundamental, you can continuously improve in every area, which is exactly why you need this book. JJ provides specific actions you can take to strengthen your abilities. I recommend the book to anyone seeking to have a bigger impact in product management. -Nils Davis Author, The Secret Product Manager Handbook A must-read for new and experienced product managers alike looking to accelerate their career growth. -Nancy Wang Product Manager, Microsoft

Author Information

JJ Rorie is faculty at Johns Hopkins University, teaching undergraduate and graduate-level product management courses. She is Chief Executive Officer of Great Product Management and is a sought-after speaker, advisor, trainer, and coach, having worked with some of the world's largest companies. JJ also hosts the popular podcast Product Voices.

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