Overview

Did you know that the most creative companies have centralised bathrooms? That brainstorming meetings are a terrible idea? Or that the colour blue can help you double your creative output? In this sparkling and revelatory new book, the bestselling writer and thinker Jonah Lehrer shatters the myth of creative 'types' and demonstrates that creativity is not a single gift possessed by the lucky few. It is, in fact, a variety of distinct thought processes that we can all learn to use more effectively.

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9781847677884

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Reviews

* Imagine should appeal to everyone, not just because of Lehrer's compelling writing style but also because it puts paid to the idea that creativity is a gift enjoyed only by the lucky few. We can all be more creative, we just need to know how. This book will show you New Scientist * This is an inspiring and engaging book that reveals creativity as less a sign of rare genius than a natural human potential Economist * Jonah Lehrer's new book confirms what his fans have known all along - that he knows more about science than a lot of scientists and more about writing than a lot of writers' -- Malcolm Gladwell, Author Of The Tipping Point * In this amazing first book [Lehrer] bridges the two cultures with ease and grace. His clear and vivid writing - incisive and thoughtful, yet sensitive and modest - is a special pleasure. -- Oliver Sacks On Proust Was A Neuroscientist * Fascinating...compelling...a great read. It might even improve your life. Not many books offer both. New Scientist on The Decisive Moment

Author Information

Jonah Lehrer is editor at large for Seed magazine and the author of The Decisive Moment: How the Brain Makes Up Its Mind. A Columbia University graduate and a Rhodes Scholar at Oxford, Lehrer has written for the New Yorker, Boston Globe, Washington Post, NPR and New Scientist, and writes a highly regarded blog, The Frontal Cortex.

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