Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections
Author:   E. D. Dover
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9780739115459


Pages:   190
Publication Date:   11 October 2006
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections


Overview

Full Product Details

Author:   E. D. Dover
Publisher:   Bloomsbury Publishing Plc
Imprint:   Lexington Books
Dimensions:   Width: 16.00cm , Height: 1.90cm , Length: 23.60cm
Weight:   0.417kg
ISBN:  

9780739115459


ISBN 10:   0739115456
Pages:   190
Publication Date:   11 October 2006
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 Introduction and General Overview Chapter 2 Elections with Strong Incumbents: 1984 to 1996 Chapter 3 Elections with Weak Incumbents: 1980 and 1992 Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000 Chapter 5 The 2004 Election: Nomination Campaigns Chapter 6 The 2004 Election: The Bush Campaign Chapter 7 The 2004 Election: The Kerry Campaign Chapter 8 Summary and Interpretations

Reviews

This book presents the clearest understanding currently in print regarding not only the distinguishing characteristics between the television ads of presidential incumbents and their challengers but also defines and analyzes the major differences between the advertising of three 'kinds' of incumbents: the strong, the weak, and the surrogates.--Trent, Judith S.


... this is an accessible and comprehensive presentationof important patterns in presidential campaign advertising across the past quarter century. Political Science Quarterly This book presents the clearest understanding currently in print regarding not only the distinguishing characteristics between the television ads of presidential incumbents and their challengers but also defines and analyzes the major differences between the advertising of three 'kinds' of incumbents: the strong, the weak, and the surrogates. -- Trent, Judith S.


Author Information

E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.

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