Overview

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company s young, idiosyncratic partners; the evolution of the company s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards a former journalist who knows how to write captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe. I m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world s most transformative corporation.

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