Overview

In the beating heart of Japan, among ancient temples and Zen gardens, lies a secret of longevity and serenity that has fascinated the whole world. This secret is encapsulated in a simple word: Ikigai. It is not just an abstract concept, but a true art of living that interweaves philosophy, psychology and spirituality to lead to a long and fulfilling life. Ikigai translates as ""reason for being,"" a deep-seated motive that drives every individual to get out of bed each morning with a sense of purpose. It is the meeting of what we love to do, what we are good at, what the world needs and what we can get paid for. It's the perfect balance between passion, mission, vocation and profession. This synthesis of elements not only guides us in finding our place in the world but also helps us live with fullness and genuine joy.

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