Overview

Ignite Your Sales Hero 'Ignite Your Sales Hero' is a game changing sales book that is packed with a lifetime of sales wisdom, insights, and learnings. Rarely will you come across a single publication that can literally take the reader from a zero start to quickly become a sales hero. Written for the 'one-on-one, ' and 'business to consumer' (B2C) sales markets, this book is an indispensable companion and sales roadmap for aspiring salespeople, experienced sellers, sales trainers, sales managers, sales supervisors, business owners, and business leaders alike. There are three parts to the book; Part One - A Career in Sales It's about the top two inches This part of the book delves into how the reader can gain a deeper understanding of their own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between themselves and their desired future. Part Two - Sales Insights Stuff you need to know Part Two clarifies why yesterday's sales methods no longer work and gives insight into today's world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build a bespoke, buyer driven sales process. It also details how, with a few minor tweaks, a salesperson can dramatically increase their revenue, without increasing their success rate. Part Three - The Sales Closers playbook From Pitch to Close This part of the book is focused on the pointed end of the sales process: the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. The reader will find frameworks, winning tactics, and scripts for nearly every sales closing situation.

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James Logan is a business consultant specialising in bespoke solutions that empower aspirational businesses and their leaders to reach their full potential. With an extensive career that includes leadership at the helm of a global corporation, James guided his country's sales team to achieve 17 consecutive years as the top-performing sales division across more than 50 countries. He earned a reputation as an innovator, strategic expert, and the world leader in private sales. In his debut book James distils decades of sales wisdom into actionable insights that will enable others to quickly grasp and master the art of 'one-on-one' selling.' These are not theories or fanciful notions but tried-and-tested sales approaches, fine-tuned in one of the world's most competitive industry sectors.

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