Overview

Do you own and operate a small, medium, or large business? My intention when writing this book was to help business owners, marketers and solopreneurs get the confidence to build a golden path to online lead generation success for their businesses. As of this writing, we are passing through the Covid-19 pandemic. While there are more digital channels to market and sell your products and services, it's become really challenging for businesses to attract customers in this noisy ecosystem. After spending 10 years building Lead Generation campaigns that have generated more than 23 million leads for companies small and large, including Fortune 500 brands such as Ford, Allstate, Autonation and others, I felt the time was right to share my secrets. There's nothing I love more than seeing businesses succeed. This book covers how to do your digital marketing, lead generation, and internet sales from start to finish. This is a soup to nuts explanation that encompasses it all. We explore brand optimization, website optimization, and paid, free, and organic strategies that will help you build a source of sustainable income.

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