Overview
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on their competition. AUTHOR: Sandra Stahl is a PR and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at Jacob Stahl and an adjunct professor in the Brand & Integrated Communications program at The City College of New York. SELLING POINTS: . The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles . Addresses the many facets of the PR industry, from advertising and marketing to consulting and strategising . Offers the reader tips and tools for building more creative and compelling narratives . Provides case studies showcasing how creative storytelling can push PR campaigns into an infinite number of directions . Explains how both PR novices and pros can use this book to their advantage
Full Product Details
Author: Sandra Stahl
Publisher: LID Publishing Inc.
Imprint: LID Publishing Inc.
ISBN: 9780999187104
ISBN 10: 0999187104
Pages: 128
Publication Date: 21 June 2018
Audience:
Professional and scholarly
,
Professional & Vocational
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Expertly written, deftly organized and presented, The Art & Craft of PR is an ideal and thoroughly 'user friendly' instructional manual and guide for creating and implementing effective public relation campaigns and activities. Of special note are the chapters 'Never forget, it's business' and 'What's next for PR?' Enhanced with the inclusion of a four page listing of Resources, a two page Epilogue, nine pages of 'Notes and further reading', The Art & Craft of PR is unreservedly recommended for corporate, community, and academic library Business Management collections in general, and Public Relations supplemental studies lists in particular. --Reviewed by Jim Cox for Midwest Book Review Redefining PR for the social-media era is no small task, but Stahl makes it seem infinitely easier and more accessible in The Art & Craft of PR. I'd recommend this not only to PR personnel but to anyone who hopes to use social media to build their brand. --Reviewed by Glenn Dallas for Manhattan Book Review
Author Information
Sandra Stahl is a PR and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at jacobstahl and an adjunct professor in the Brand & Integrated Communications program at The City College of New York.
