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9781442600850

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Ideology: Structuring Identities in Contemporary Lifeoffers a sophisticated yet accessible introduction to a topic at the heart of sociology, social psychology, and cultural studies. By viewing ideology through a succession of lenses-those of power, culture, socialization, deviantization, race/class/gender, neoliberalism, and the struggles for identity and democracy-and by using many revealing examples from everyday life, popular culture, and recent history, Bailey and Gayle provide a wide-ranging and stimulating analysis that will be of great value to undergraduate students in the social sciences. - William K. Carroll, University of Victoria

Bailey and Gayle provide a wide-ranging and stimulating analysis that will be of great value to undergraduate students in the social sciences. - William K. Carroll, University of Victoria

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Gordon Bailey is an instructor in the Sociology Department at Capilano College in North Vancouver, British Columbia and co-editor of Sociological Theory: Essential Readings (Oxford University Press, 2003). Noga Gayle is an instructor in the Sociology Department at Capilano College in North Vancouver, British Columbia and co-editors of Sociological Theory: Essential Readings (Oxford University Press, 2003). She has also co-edited Learning to Write: Women's Studies in Development (Collective Press, 1998) with Dawn Currie and Penny Gurstein. 

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